• Understand and involve users
• Advance iteratively, driven by evaluation
  • design, implement, evaluate, repeat
• Collaborate across disciplines
  • mental models
  • align thinking among stakeholders

Questions:

• Doesn't having an elevator pitch contradict open design

DDE - Define, Develop, Enable

• Define
  • Double-diamond
• Develop
  • Infinite-Eight loops
• Enable
  • Throughout forwards and backwards

• Research
  • understand context of use
• Synthesize
  • challenges and opportunities
• Produce
  • future possibilities and solutions
• Evaluate
  • solution's usefulness and usability

DVF framework

• Desirability: Customer needs
• Feasibility: Company capacity
• Viability: Profitability