Storylining & Slide Writing

Pyramid Principle

• Organise into main ideas
• Populate sub-ideas

The trick is to work together as a team Don’t get stressed about perfection: it just needs to be good enough. Be clear in the language used Repeat for a pattern if it helps engage audience

Almost always lead presentation with conclusion first

• Very rarely do you present from bottom-up, i.e. present the insights first, and build the arguments leading to the conclusion

Adam Grant’s proposed to start with the counter-arguments first

• For BCG, you are asking for trouble if you don’t float the ideas with client prior the meeting
• Only rarely will you get aggressive reaction (from the rare individual)