Andrew Osborne

Creative Problem Solving

• Deductive thinking
  • Mental models
• Inductive thinking/approach
  • illustrated by 95% drop of phone used, air travel
  • a more accurate answer
• “We're always in a box”
  • Shift from mental model to another
• Creative problem solving in Business
  • Different perspective, e.g. Apples iPhone, iPad, etc, are not new
• Tools to shift mental models
  • De-contrain
    • Specify problem
    • List inherent beliefs
    • Challenge the beliefs
    • Reframe problem
    • Illustration: Ryan Air
  • Re-formulate the question
    • Be more specific/clearer, based on experience
    • Well-crafted questions, needs to rigorous to frame the correct practical question
      • Engaging and aligning
    • Zoom in on situations that we can visualise
      • identify target audience
      • time-bound the issue/problem
      • mention venue/location
• Generate ideas technique: shift personas/perspectives
  • use personas representing each customer group
  • competitor's perspective
  • future perspective - think of where you want to be at a certain point in the future, then look back and think of what could have gotten you there
  • think through the lens of a different company (not related)L philosophy, world view, e.g. Apple
• asd

Structuring & Problem Solving

Four stages:

• Frame/Define Problem
  • Situation
  • Complication
  • Question
• Generate Hypotheses
  • Pyramid Principle
  • MECE: Mutually Exclusive, Collectively Exhaustive
• Making decisions
  • Reframe
  • Diverge
  • Converge
  • Act