====== Week 007 ======


===== Wednesday 3 August 2021 =====

==== Miranda Adams ====

=== Ideation ===

Persona

https://youtu.be/khLWLtxmMGM

Not just market segment, but also motivations of individuals.


Personas vs Archetypes
https://medium.com/interactive-mind/archetypes-not-personas-2e32c8306112


User journey map: https://youtu.be/2W13ext26kQ

Brainstorming ideas: IDEO, Hyper Island
  * Crazy 8
  * Ask What if ... ?
  * HMW: How Might We ... ?