BCG Rise - DTCM07

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====== Week 006 ======

===== Wednesday 28 July 2021 =====

==== Miranda Adams ====

=== HCD: Human Centered Design ===

* Understand and involve users
  * Advance iteratively, driven by evaluation
    * design, implement, evaluate, repeat
  * Collaborate across disciplines
    * mental models
    * align thinking among stakeholders

Questions:
  * Doesn't having an elevator pitch contradict open design
  *

DDE - Define, Develop, Enable
  * Define
    * Double-diamond
  * Develop
    * Infinite-Eight loops
  * Enable
    * Throughout forwards and backwards

* Research
    * understand context of use
  * Synthesize
    * challenges and opportunities
  * Produce
    * future possibilities and solutions
  * Evaluate
    * solution's usefulness and usability

== User Research ==

Study of human behaviour.

Questions of Why

Quantitative (What) vs Qualitative Research (Why)

Ensure assumptions are "backed"/researched

* Contextual Inquiry: Observe, with on-the-spot query to flesh out details
    * Purpose: observe users to see what they actually do (not just say)
    * Ask questions on the spot to validate assumptions
    * Hawthorne effect ?
  * Walk A Mile: Researcher experiences first-hand
  * Fly on the Wall: First-hand observation, but unobtrusive, i.e. without interference
    * May clarify after observation is over
    * AEIOU (Activities, Environments, Interactions, Objects, Users)
    * POEMS: People, Objects, Environments, Messaging and Services
    * Gemba ?
  * User Interview: No first-hand observation
    * Learn about domain, usually experts
    * Interviewee tends towards answering Whats, but our target is the Why
    * Downside: less reliable as the interviewee may be biased

== DVF framework ==
    * Desirability: Customer needs
    * Feasibility: Company capacity
    * Viability: Profitability

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